Here’s proof that getting paid to lose weight really does work.
A Diet Plan That Works: Pay for Weigh

There are few things people won’t do for money. That’s the thinking behind a new weight-loss study published by behavioral economists Kevin Volpp of the University of Pennsylvania School of Medicine and the Wharton School and George Lowenstein of Carnegie Mellon University. With a shocking 71% of Americans considered overweight or obese and most weight-reduction plans proving helpful at getting pounds off but far less so at keeping them off, Volpp and Lowenstein decided it was time to quit fooling around. Never mind fad diets and you-can-do-it affirmations. Better to just reward successful dieters with something even more lip-smacking than food: cash.

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